Live Webinar
Your pivot to signal-based GTM strategies
Already concluded
The webinar took place on July 16, but you can still stay in the loop.
Fill out the form, and we’ll send you the webinar deck along with an extra guide on how to read your buyers’ digital body language.
Buyers don’t move in straight lines—and your GTM motion shouldn’t either. Signal-based GTM replaces static playbooks with real-time buyer behavior, so Marketing and Sales can act on what’s actually happening, not what they hope is happening.
In this session, we broke down how to build a GTM strategy that reacts to engagement, adapts on the fly, and keeps teams focused on the right people at the right time.
The webinar focused on how to:
- Spot and act on buyer signals across channels
- Prioritize the right contacts at the right moment
- Align Sales and Marketing around shared triggers
- Build dynamic plays that evolve with the buyer journey
- Prove impact with real engagement—not vanity metrics
It’s time to replace guesswork with timing, relevance, and precision.
Speakers
Head of ABM, Influ2
CEO & Founder, Scrappy ABM