Live webinar
Contact-Level ABM: Strategic Advantage for B2B Marketers
12pm EDT | October 30, 2025
People make decisions, not accounts — so your ABM should focus on people too. That’s why we teamed up with Forrester to research how B2B teams are evolving their ABM programs. Hear the findings in this session.
ABM makes perfect sense for B2B: focus on key accounts, not mass reach. However, 58% of marketers are struggling to drive engagement. The problem? ABM tech is too imprecise — 42% say the biggest barrier is access to accurate, actionable contact data.
Join to find out:
How to bridge the gap between marketing insights and sales action
See how contact-level intent turns the traditional ABM “black box” into clear, actionable insights.
Why 72% of companies view contact-level technology as a core ABM differentiator
Learn how teams are identifying and engaging the specific people who matter most within target accounts.
How to prove marketing's full impact on revenue
Discover how contact-level ABM directly impacts pipeline growth, customer retention, and conversion rates.
Speakers:
Co-Founder & CEO at Influ2
Principal Analyst at Forrester