Live Webinar
Buyer Signals & Ad Strategy: The New B2B Formula
Tuesday, Aug 12 at 12:00 PM ET
Every buying decision starts with unspoken cues. Most teams miss them (or misread them) because they rely on account-level signals and outdated scoring models. This session will dive into the art and science of reading digital body language and incorporating signals in your ads.
In this webinar, Influ2’s Head of ABM, Anna Tsymbalist, and Chris Willocks, Head of Strategy at Radish will break down:
- The science: How to identify high-value signals, set thresholds for action, and sync your GTM team using shared insights
- The art: How to turn those signals into relevant, resonant ad creative that speaks directly to where each buyer is in their journey
You’ll walk away with a clear framework for:
- Moving beyond static personas to dynamic, behavior-based engagement
- Aligning Sales and Marketing with contact-level visibility
- Designing ad journeys that match message to moment
Speakers
Head of ABM, Influ2
Head of Strategy, Radish