Metadata or Influ2? How to choose between the two
Influ2 goes beyond managing ad campaigns. We help you build integrated marketing programs and measure their influence on revenue.
Why choose Influ2 over other Metadata competitors?
Measurable for marketing, actionable for sales
Knowing an ad was clicked is nice, but if you can’t tell salespeople who clicked it, they can’t act on it. Influ2 aligns marketing and Sales by ensuring you’re targeting the same audience and feeding marketing and sales activity data to each other.
Built for the way B2B buyers buy
59% of B2B buyers expect personalized content when researching products. Everything about Influ2, from targeting to building custom journeys, is focused on cultivating 1:1 relationships with decision-makers, so you can cater your marketing and sales efforts to their individual needs.
Innovative privacy-first technology
Info security may not be thrilling, but it’s crucial for running ads. We safeguard customer data and ensure compliance with privacy regulations. Our algorithm uses first-party data for audience matching without IPs or cookies, and it adheres to CCPA/GDPR standards.
What sets Influ2 apart from Metadata?
Know exactly who sees and clicks your ads
Metadata can show you the “types of people” who engage with your ads, but Influ2 is the only platform that shows which of your targeted prospects see and click your ads.
Build full buyer journeys, not just ad campaigns
Instead of creating ad campaigns in isolation, we enable you to set custom rules to change ads and advance content based on how each prospect progresses.
See the total impact of your program—without form fills
Metadata can only track influenced revenue if your audience clicks a LinkedIn ad or fills out a form, which means you’re missing valuable data. Influ2 doesn’t require form fills, so we can show how impressions and clicks across Facebook, Instagram, LinkedIn, and display networks influence your revenue.
Don’t just take it from us, hear from our customers
“Much smarter use of media spend, and saving us $1000s month in waste.”
We have way more visibility into WHO is interested in us and a lot stronger insight into WHY they're interested.
“Wholly Unique Targeting Capabilities”
I've yet to find another platform that can target the way Influ2 can. It offers a very unique way of being able to observe user activity at the individual level.
“A fantastic tool to help our sales team get in front of target customers”
Influ2 is allowing us to get our brand in front of people we have not been able to through traditional sales attempts.
“Next level ABM software”
Influ2 insures we reach key stakeholders in the companies we sell to - across multiple ad platforms.
“Can you fall in love with a vendor?”
Influ2 has that unique composition of a great and unique product, a remarkable attitude towards prospects and customers, and very smart and committed people.
“They are truly dedicated to my success”
It's a very easy-to-use platform, which allowed me to manage our ads internally without needing to rely on an agency.
“The Best Tool for Niche B2B Audience Targets”
You don't have to waste ad spend spraying and praying that you are reaching the right people.
“Influ2 is a game changer”
Influ2 allows us to be one step ahead of the curve with our marketing campaigns.
