Building Smarter Audiences with Cohort Designer

In this first episode, we're sitting down with the team at Paddle, who will walk us through how they use Cohort Designer to create smarter, more dynamic cohorts—audience segments built directly within Influ2. You’ll see firsthand how their team builds campaigns faster and more precisely with hyper-targeted audiences—without relying on static CRM or marketing automation lists from platforms like Salesforce or Hubspot.

What you’ll learn:

• How Cohort Designer gives you greater control, speed, and flexibility than traditional list-building tools
• Ways to define and target buying groups using filters like firmographic data, opportunity stage, and intent data
• Why building audiences inside Influ2 helps eliminate delays and errors from manual list imports or CRM dependencies
• A real-world walkthrough of how Paddle uses Cohort Designer to streamline workflows and launch high-performing campaigns

You’ll leave with actionable ideas on how to start using Cohort Designer today—no marketing ops bottlenecks, no complex UI, just faster, smarter execution.

This intimate, interactive session includes a live Q&A with both the Paddle team and the Influ2 product team, so bring your questions and see how other marketers are turning strategy into execution with Cohort Designer.