Go beyond traditional ABM software with contact-level ads

Deliver contact-level ads to the exact people your sales team is targeting, track each ad click by name, and measure the full marketing influence on revenue.

SapiensN-iXInfopulseHexawareL&T Technology ServicesChargebeeCapgeminiAppsFlyerBrillioSapiensN-iXInfopulseHexawareL&T Technology ServicesChargebeeCapgeminiAppsFlyerBrillio

Influ2 solves the biggest ABM challenges

Targeting inefficiencies

Traditional ABM software fails to accurately target and engage the right decision-makers.

Reach named contacts
Target named contacts within each buying group and know who saw and engaged with your ads.
Use your budget efficiently
Target prospects across the web

Low-quality intent signals

The account-level intent signals provided by ABM software are often insufficient, inaccurate, and not actionable enough for Sales.

Give your team actionable intent signals
Provide your team with contact-level intent signals that can directly inform marketing and sales actions for each prospect.
Trust your data
Create new buying signals

Sales and marketing alignment issues

Traditional ABM software makes it difficult for Marketing and Sales to stay on the same page when priorities and targets shift.

Automatically target the same audience as Sales
With real-time syncing between Influ2, your CRM, and sales engagement platform, you can ensure you’re only targeting prospects your salespeople are actively pursuing.
Make coordination simple
Track sales engagement

Generic and impersonal experience for prospects

Prospects expect a personal and human approach, but traditional ABM software limits you to account-level targeting and buying journeys.

Design custom journeys for every audience
Each top account needs its own attention. Just like finance and HR have specific needs, different roles have individual strategic concerns. Customize each journey based on the buyer’s day-to-day reality.
Show new ads based on engagement
Connect content to each sales stage

Lack of insights into revenue influence

Proving marketing’s influence on revenue is hard, and influenced revenue often gets lost in attribution models from traditional ABM software.

Prove marketing’s influence
See exactly who engaged with your campaigns to understand marketing’s full impact on won deals.
Report on real business value
Measure how your ads amplify sales results