Deliver contact-level ads to the exact people your sales team is targeting, track each ad click by name, and measure the full marketing influence on revenue.
Traditional ABM software fails to accurately target and engage the right decision-makers.
The account-level intent signals provided by ABM software are often insufficient, inaccurate, and not actionable enough for Sales.
Traditional ABM software makes it difficult for Marketing and Sales to stay on the same page when priorities and targets shift.
Prospects expect a personal and human approach, but traditional ABM software limits you to account-level targeting and buying journeys.
Proving marketing’s influence on revenue is hard, and influenced revenue often gets lost in attribution models from traditional ABM software.