RollWorks targets accounts. Influ2 targets decision-makers.

RollWorks helps you identify and reach the right accounts. But accounts don’t make decisions—people do. Influ2 ensures your ads reach the actual decision-makers, not just anyone loosely connected to the account.

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Does this sound familiar?

Persona-based targeting misses the mark

Traditional ABM platforms rely on broad persona targeting, meaning your ads may or may not reach the right people. Why guess? With Influ2, you control exactly who sees your ads.

Account-level intent is unreliable (and useless for sales)

Knowing an account is researching doesn’t tell you who’s behind it or what they care about. Influ2 tracks real-time engagement from specific contacts—every ad impression and click feeds back to you.

ABM’s "spray and pray" approach fails for enterprise deals

Enterprise accounts are massive, making it easy to waste budget on the wrong people. Influ2 lets you target only key decision-makers—so your budget isn’t spent on interns or former employees.

How contact-level advertising gives revenue teams an advantage

Advertise to specific contacts within your target accounts

No more wasted budget and effort on the leads that salespeople will ignore. With first-party data, Influ2 lets you reach the exact people who influence buying decisions.

Show ads where your buyers are active

Launch campaigns across LinkedIn, Facebook, Instagram, Google, Bing, and more—all from one platform. Influ2’s algorithm ensures your ads appear on the channels your buyers actually use.

Get real-time intent signals tied to specific contacts

Every ad click is tied to a real person, so sales knows exactly who’s engaging. Push this data into your CRM to help sales reach out at the perfect moment with the right context.

Why choose Influ2 over RollWorks?

No hidden fees—only pay for reached contacts

With Influ2, you only pay for the people you actually reach. No platform fees, no integration costs.

Flexible integrations with your tech stack

Integrate seamlessly with Salesforce, Outreach, Hubspot, Salesloft, and more—all of it tailor-made to your needs.

Easy implementation and onboarding

Deploy and onboard in days, launch campaigns with little to no learning curve.

Commitment to best-in-class data protection

Influ2 is fully CCPA/GDPR compliant and SOC 2 Type II certified, ensuring best-in-class data security.

Don’t just take it from us, hear from our customers

“Much smarter use of media spend, and saving us $1000s month in waste.”

We have way more visibility into WHO is interested in us and a lot stronger insight into WHY they're interested.

Caitlin Will
CMO and Head of Sales at Repsly

“Wholly Unique Targeting Capabilities”

I've yet to find another platform that can target the way Influ2 can. It offers a very unique way of being able to observe user activity at the individual level.

Josh Pearsen
Senior Director of Strategy at CommCreative

“A fantastic tool to help our sales team get in front of target customers”

Influ2 is allowing us to get our brand in front of people we have not been able to through traditional sales attempts.

Stefani Reed
Director of Marketing at EnerCorp

“Next level ABM software”

Influ2 insures we reach key stakeholders in the companies we sell to - across multiple ad platforms.

Christoffer Pettersson
Head of Growth at Minna Technologies

“Can you fall in love with a vendor?”

Influ2 has that unique composition of a great and unique product, a remarkable attitude towards prospects and customers, and very smart and committed people.

Adir Ben Ezri
Director of Growth at Sapiens

“They are truly dedicated to my success”

It's a very easy-to-use platform, which allowed me to manage our ads internally without needing to rely on an agency.

Sharon Correale
Marketing Director at LeaseHawk

“The Best Tool for Niche B2B Audience Targets”

You don't have to waste ad spend spraying and praying that you are reaching the right people.

Amy Grucela
Senior Vice President of Strategy at CommCreative

“Influ2 is a game changer”

Influ2 allows us to be one step ahead of the curve with our marketing campaigns.

Shalev Sabag
B2B Marketer at Optimove