Account-Based GTM: Turning Strategy into Action

Transforming a well-crafted strategy into actionable, measurable results is at the heart of any successful GTM program. In this panel, we’ll dive into the essential steps for building an effective account-based go-to-market approach:

• Audience Selection: Avoid leaking revenue from the start by selecting the accounts worth pursuing, based on data-driven insights. Learn new approaches to navigating the complexities of buying groups and identify key decision-makers.
• Segmentation and Resource Allocation: Once your audience is clear, we’ll discuss how to segment it and allocate resources effectively based on account tiers and segments.
• Sales Alignment: Explore methods to ensure sales and marketing are pursuing the same goals, and how to set up automated alignment mechanisms to minimize meetings and maximize collaboration.
• Budgeting and Forecasting: Understand how to conduct cost analysis and set up efficient reporting structures for accurate forecasting and budgeting.
• Actionable Playbook you can implement: Walk away with a tangible, actionable playbook you can start implementing in the new year.