Influ2: Contact-Level Advertising

Go beyond traditional account-based advertising with contact-level ads

Deliver contact-level ads to the exact people your GTM team is targeting, track each engagement, and tie it all to revenue.

Influ2 solves the biggest ABM challenges
Influ2 solves the biggest ABM challenges

Targeting inefficiencies

Traditional ABM tools fail to accurately target and engage the right decision-makers.

Reach decision-makers

Target specific decision-makers within each buying group and know who saw and engaged with your ads.

Use your budget efficiently

Target prospects across the web

Low-quality intent signals

The account-level intent signals many ABM tools provide are often insufficient, inaccurate, and not actionable enough for Sales.

Give your team actionable intent signals

Provide your team with contact-level intent signals that can directly inform marketing and sales actions for each prospect.

Trust your data

Create new buying signals

Sales and marketing alignment issues

Traditional ABM tools make it difficult for Marketing and Sales to stay on the same page when priorities and targets shift.

Automatically target the same audience as Sales

With real-time syncing between Influ2, your CRM, and sales engagement platform, you can ensure you’re only targeting prospects your salespeople are actively pursuing.

Make coordination simple

Track sales engagement

Generic and impersonal experience for prospects

Prospects expect a personal and human approach, but traditional ABM tools limit you to account-level targeting and buying journeys.

Design custom journeys for every audience

Each top account needs its own attention. Just like finance and HR have specific needs, different roles have individual strategic concerns. Customize each journey based on the buyer’s day-to-day reality.

Show new ads based on engagement

Connect content to each sales stage